SAWARI FELDA( One Region One Industry) Project was initiated in Federal Land Development Authority (FELDA) in conjunction with the proposal from Malaysia's Prime minister to form a product-based industry that generate positive revenues and to ensure that every felda regional projects has its distinctive identity through its products. (SAWARI) implies that each region has to establish at least one industry that possesses a commercial prospect. The SAWARI Project encourages the actives participation of FELDA settlers in the fields of business and entrepreneurship which may well improve their income. The three categories of products being introduced are: Handcrafts (F Best Crafts) , Soft Furnishings (F Best Collection) and Processed Food (F Best Food)